Family Owned & Operated Since 1968

Raceway’s Story

As one of the original Chrysler dealerships in Toronto, Raceway has proudly served tens of thousands of customers for over 56 years. Founded in 1968 by Ed Nimeck, a son of immigrants growing up in the prairies of Canada, with a dream of success, Raceway was built on hard work, determination, and family values.

Ed’s journey began with a talent for accounting at a Ford dealership, where his skills soon caught the attention of Chrysler executives. One evening, in the Nimeck family’s modest Scarborough home, several Chrysler representatives gathered in the living room to present Ed with the opportunity of a lifetime: to open his own Chrysler dealership. His son Reg, then just 10 years old, listened from the staircase, unaware that this moment would shape the future of his family and their legacy.

Through challenges like the oil crisis of the 1970s, Ed persevered, building not only a successful dealership but also a place where he raised his sons, Reg and Gordon. From cleaning floors to filing mail, the brothers worked their way through every role in the store, gaining hands-on experience in every aspect of the business. By the late 1990s, they stepped into leadership as President and General Managers, honoring their father’s vision and carrying forward his values.

What began as a single dealership employing 30 people has now grown into the Raceway Auto Group—four Chrysler, Dodge, Jeep, and Ram dealerships employing more than 400 dedicated staff. Today, the family legacy continues with the third generation of Nimecks stepping into the business, helping to guide its future while staying true to its roots.

While the industry has evolved, our core values remain the same: honesty, integrity, and passion for the vehicles we sell and the customers we serve. Our commitment is to deliver 5-star service and to always go above and beyond for our community.

Looking ahead, Raceway is dedicated to continuing its tradition of excellence while embracing innovation and growth. With the next generation carrying forward the same values, we aim to strengthen our community ties, enhance the customer experience, and ensure that the Raceway family legacy continues for generations to come.

We invite you to enjoy a look back at our history through the Raceway Scrapbook below. 🙂